Author(s): Margam Madhusudhan, Shashi Prakash

The study explored different characteristics of linking analysis of sixteen IIT websites. All the IITs have their own websites and all websites working under homogeneous Domain Name System (DNS) “”. The comparisons of ranking of Indian Institutes of Technology (IITs) have been done using WISER, WIF (inlink) and World Rank. The WISER ranking and WIF (in-link) is having correlation i.e. +0.0558824 which implied that there is much association or closeness between two ranking methods. WIF (in-link) rank gave much closer value to the world rank. Hence, the IIT Bombay and IIT Madras secured 1st position and 2nd position respectively in WIF (in-link) as well as in world rank; whereas, WIF (in-link) position of IIT Rajasthan shows one position better rank than the world ranking i.e. 15th position. The findings of the study will guide to webmasters and library professionals, so that they can overcome the limitations faced by the users and improve their websites. This study will also help the newly established IITs to improve the world rank with other reputed and older IITs. All the websites of IITs may prepare their world rank to compete with other top institutions websites, like Harvard University and Massachusetts Institute of Technology.


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