Web Marketing and its Applicability in Library and Information Services


Author(s): Bedadyuti Sahoo

Web marketing, digital marketing and e-marketing are the recent concepts to the marketing approaches. It has been evolved back of 15 to 20 years in the fields like, teaching, research, service operations, interactions and communications. Web marketing is gaining importance in library and information centres changing traditional marketing concepts. Now-a day, Libraries are most powerful, dynamic where users easily reach out before the library and access the information without any geographical restrictions. Library professionals have to be fit and capable in providing information/digital information to the users’ for their day to day usefulness. It is also a medium of approach to the better library marketing. So for this, feeling importance to the concept of web marketing and its applicability in disseminating digital information among the potential users of the library, this paper is going to be established.

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