Abstract

Author(s): Nataraju N, K R Mulla

The paper describes the use and usage patterns of social media and social networking sites in higher education libraries. The purpose of this paper is to study the users of social media in higher academic institutions and to determine the awareness about social media among librarians of higher academic institutions. The social media is a paradigm has led to the development of some of the successful practises among the librarians and leads to the delivery of information to the end users. The result shows that, social media are widely used for the development of institutional reputation and dissemination of information among the users and the social media applications and sites are gaining importance in the Indian scenario also.