Social Media Role in Digital Marketing to Improve Academic Library Services and to Enhance the Use of Resources


Author(s): Jumaan Abdulqader Alzahrani

Today we live in a digital age. In the current scenario of the digital world, the new concept of digital marketing is a step forward in marketing strategy and takes precedence over the traditional approach. As a tool, social media (SM) makes digital marketing increasingly simpler and more interesting to visitors. Social networks help gather information about who views your target audiences’ content. This article discusses the concept of digital marketing of library services and library resources using social networks in academic libraries.

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