Promotion of a reading habits aims to publicize among users of the library. It is an activity that is meant to popularize reading and make it a lifelong hobby. The main objective of promoting a reading culture is to make reading a habit that is appreciated and loved by the users. It is therefore important to create awareness on the importance of reading for leisure and not necessarily to pass exams and to develop reading as a habit. This paper defines the concept of reading culture and analysis the efforts that are being undertaken to promote and need to develop the reading habit in users. The study further examines various factors of poor reading culture and important roles libraries can play towards improving and promoting reading culture among users. This study will assist in considering different essential factors needed for improving and promoting effective reading culture in present and future time.