Marketing Electronic Information Resources (EIRs) in Academic Libraries: A Conceptual Study

Abstract

Author(s): Ravi Ranjan Kumar

The present study has describe the meaning of marketing with special reference of academic library. The modern library system has going to adopt new technology for provide ICT based products and services to satisfy the diverse needs of users. Electronic information resources are the parts of this. This paper has discover why the need of marketing of electronic information resources and what is advantage to do it. The study endeavors to discuss how the marketing of e-resources can be achieved through digital media, such as the Internet, email-list, library’s websites, blogs and postcard; social media such as, Facebook, Web 2.0, Wikis, LinkedIn, Myspace, Blogging, YouTube and the print materials. The aim of the study is to introduce various tools that can be used in libraries for marketing eresources.

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