Abstract

Author(s): Kondala Rao B, Surendra Babu K

The purpose of this research is to identify the information urgency of fisherman in Guntur, Prakasam and Nellore Coastal Districts of Andhra Pradesh. The paper use quantitative approach by distributing the questionnaire to collect the data. Since some of the fishermen were illiterate, researchers then assisted the fishermen to fill the questionnaire by reading out the without influencing the responses. The questionnaires were distributed to 350 males members of the small scale traditional fishermen community. The result show that fishermen in villages on fellow fishermen as their main source of information. It is found that among 222 respondents, majority 31.08% of them are young adultery age between 31-40 years. The highest 54.95% of the respondents are illiterate, they do not education. Majority 16.67% of them getting information through mobile phone, 14.41% of them getting information through Radio, 13.96% Relative, family elders, friends, 13.06% of them getting through television channel. Further research in this area on a larger scale needed to be conducted, to have a comprehensive description of information needs of coastal fishermen of Andhra Pradesh.