Abstract

Author(s): T. Sreenivasulu Reddy, V. Pulla Reddy

The present era is called the information era. In view of the vital role played by information in daily life, without information, survival of human beings would become impossible. Rural communities are the backbone of Indian society. It is essential to fulfil the information needs of rural community for socio economic, cultural and educational development of the nation. The present study examines the information needs of rural community of Nuvvurupadu Gram Panchayat of Atmakur Mandal of S.P.S.R. Nellore (Dt.), Andhra Pradesh. There are a total of 512 households in this Panchayat. Out of them, the researchers selected 120 households by simple random method. Investigators used interview schedule for data collection and data has been collected during December 2017. Analysis of data reveals that all the householders informed that they need information on food and nutrition, clothing, health and child care, political information, law and order, recreation, consumer goods, cultural, spiritual and religious aspects and government welfare schemes. Most of them require information on family planning (97.5%), personal information (98.3%), employment information (93.3%), and education (81.67%). Majority of them require information on housing and agrucultural (69.2%) and animal husbandary (51.7%). Finally, a fews suggestions have been made to meet the information needs of rural community effectively