Abstract

Author(s): Kiranakumar Doddamani and Ramesh R. Naik

This paper gives insight into the information needs of media specilists is very important in order to develop good library resources and provide effective competent services to the journalists. Further, the results of study conducted to understand the information needs and information seeking behavior of media professionals working in Bangalore city. It was found that media professionals used different of type sources for acquiring the essential information, area of specialization and academic background. The periodicals, news magazines current issue of newspapers, newspaper clipping, files. dictionaries/ bibliographical dictionaries, online resources are most frequently used sources of information by them.