The number of publications is the first criteria for assessing a researcher output. However, the main quality research measurement for author productivity is the number of citations, and citations are typically related to the paper's visibility. In this paper, the relationship between article visibility and the number of citations is investigated. The scholarly community is turning its attention to the use of social media, channels and other online platforms. Scholars have been increasingly integrating these tools into their everyday work, creating enormous potential to capture the digitally traces of their research. In traditional era the quality of research is measured by various bibliometrics tools like citation analysis, citation Index, impact factors of journals etc.