An Evaluation of Kannada News Paper Websites Using Alexa Internet Tool: A Webometric Study

Abstract

Author(s): S. Muthuraja, M. Veerabasavaiah

The present study has been done by using webometric methods. This paper intends to evaluate the Kannada language newspaper web sites using the most well known tool for evaluating websites “Alexa Internet” a company of Amazon.com. The 10 leading Kannada language newspaper websites from the state of Karnataka were taken for evaluation. Each newspaper web site was searched in Alexa databank and relevant data including traffic rank, pages viewed, speed, links, and bounce percentage, time on site, search percentage, and percentage of Indian/foreign users were collected and these data were tabulated and analyzed. The result of this study shows that Vijayakarnataka has 2,255 the highest traffic rank in India Udayavani has 27,903 the highest traffic rank in global. Vijayakarnataka has 7.32 having highest number of average pages viewed per day and 12:40 estimated daily time spent on site by the visitors.

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